SUSTAINABILITY
What do we mean by "sustainable"? A sustainable society is one that is self-perpetuating over the long term - meaning that it uses resources at a rate that does not exceed the rate at which they can be replenished, and that it produces waste materials at a pace that does not exceed the rate at which they can be reabsorbed by the environment. Within this framework, a sustainable organisation can be described as a company that provides customers with goods and services for living a satisfying life, while maintaining both a healthy balance sheet and a healthy balance with the natural world.
Creating environmentally sustainable business practices used to be considered a choice for businesses-an optional activity for those companies that had the time, energy, and interest. But now it is becoming a more mainstream concern, due to several trends:
The marketplace is demanding "greener" products that reflect environmentally responsible management. Supermarket aisles are filled with products that proclaim their eco-friendliness -- from phosphate, free detergent and acid-free paper to recycled cardboard and "dolphin-safe" tuna.
Material resources are becoming scarcer, resulting in a rise in production costs in many industries. For example, integrated steel producers virtually disappeared in the US during the 1980s because the costs of mining iron ore grew financially prohibitive as the availability of that resource decreased.
Regulatory compliance is becoming an increasingly costly concern. One petroleum company's environmental compliance costs topped $1 billion in 1994-a figure that exceeded the company's net profit for the year. How can business managers think systemically about a sustainable future? How can they balance needs for economic prosperity and ecological survival? To address these challenges, companies need to expand their current strategic thinking to include economic and ecological concerns -- creating what W. Edward Stead and Jean Garner Stead call "sustainability strategies."
Energy & Sustainability
Energy is essential to economic and social development and improved quality of life. However, sustainable patterns of production, distribution and use of energy are crucial. Fossil fuels (coal, oil and natural gas) will continue to dominate the energy supply situation for many years to come in most developed and developing countries. What is required then is to reduce the environmental impact of their continued development, and to reduce local health hazards and environmental pollution through enhanced international co-operation, notably in the provision of concessional finance for capacity development and transfer of the relevant technology, and through appropriate national action.
In developing countries, sharp increases in energy services are required to improve the standard of living of their growing populations. The increase in the level of energy services would have a beneficial impact on poverty eradication by increasing employment opportunities and improving transportation, health and education. Many developing countries, in particular the least developed, face the urgent need to provide adequate modern energy services, especially to billions of people in rural areas. This requires significant financial, human and technical resources and a broad-based mix of energy sources.
The objectives envisaged in this section should reflect the need for equity, adequate energy supplies and increasing energy consumption in developing countries and should take into account the situation of countries that are highly dependent on income generated from the production, processing and export, and/or consumption, of fossil fuels and that have serious difficulties in switching to alternative sources of energy, and the situation of countries highly vulnerable to the adverse effects of climate change.
Advances towards sustainable energy use are taking place and all parties can benefit from progress made in other countries. It is also necessary to ensure international co-operation for promoting energy conservation and improvement of energy efficiency, the use of renewable energy and research, and the development and dissemination of innovative energy-related technology.
Therefore there is a need for: